OBI supports vaginal births and safely reducing cesarean deliveries for            low-risk pregnancies in Michigan hospitals.


The Obstetrics Initiative (OBI) is a new hospital women’s health Collaborative Quality Initiative (CQI) funded by Blue Cross Blue Shield of Michigan/Blue Care Network. OBI is a state-wide data-driven quality improvement project working to support vaginal delivery and safely reduce the use of cesarean delivery among low risk births in Michigan.  Comprised of 73 participating maternity hospitals, OBI’s aim is to identify and address variation in obstetric care in the state of Michigan through collaboration, rapid cycle data reporting, and quality improvement initiatives.

Our first initiative is supporting physiologic vaginal birth and safely lowering the cesarean delivery rate among low-risk (for cesarean delivery) patients. OBI’s current goals include supporting participating maternity hospitals, developing a data registry, supporting evidence-based practices, and creating a collaborative community of dedicated maternity hospitals. The longer-term goals of our collaborative include expanding to additional maternity hospitals and developing future quality improvement initiatives in women’s health.

OBI promotes collaboration and the sharing of best practices among maternity hospitals across Michigan.  By collecting data, analyzing data, and reporting data back to OBI participants, opportunities for improvement can be identified and quality improvement initiatives can be implemented. 

Join us as we work together to improve safe delivery practices across the state.