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About Us
The Obstetrics Initiative (OBI) is a statewide Collaborative Quality Initiative transforming the experience and outcomes of childbirth care. With multidisciplinary teams at over 65 hospitals, we are changing the culture of healthcare and improving outcomes for all after childbirth in Michigan.
Our Purpose
Inspiring high-quality perinatal care to improve the lives of current and future generations
Our Vision
Better births for everyone
Our Approach
We collect clinically-credible data, compare performance among peers, and share best practices. We accelerate the success of multidisciplinary teams improving the quality and value of childbirth care. We conduct improvement activities that are based on evidence and generate evidence to advance the science of clinical practice change.
In these ways, we are building a transformational quality improvement movement that achieves more efficient resource utilization, improves the culture of care in our hospitals, and enhances the experience and safety of childbirth care for all in Michigan.
Although sponsored by Blue Cross Blue Shield of Michigan, OBI’s clinical registry and quality initiatives include all individuals experiencing childbirth, regardless of their insurance status or type.