Zoom

Transforming
Childbirth Care

With multidisciplinary teams at over 70 hospitals, The Obstetrics Initiative (OBI) is changing the culture of healthcare, advancing equity, and improving outcomes for all after childbirth in Michigan.

About Us

What We Do

Data-Driven Insights

Rich, clinically-credible data inform and motivate QI initiatives

Quality Improvement Tools

Evidence-based resources to accelerate clinical practice change

Hospital Support

Personalized, one-on-one support when member hospitals need it most

Community Connections

Semiannual meetings, webinars, workgroups, and committees foster trust and collective problem-solving

The support our hospital system has received from OBI has had a dramatic impact on our maternity care. We have been able to track interventions, and then watch the transformation unfold in our data.

Shawna Ruple, MD

MyMichigan Medical Center Midland

News

News
OBI in the Spotlight: Improving Obstetric Care Across Michigan
January 21, 2026
Hospital champions stand together, smiling and accepting the 2025 OBI award, with the award visible in their hands.
Accolades, News
Celebrating Excellence in Childbirth Care: 2025 OBI Awards
November 24, 2025
Accolades, News
Bringing Patients COMFORT Through Safer Prescribing After Childbirth
February 12, 2025

OBI Semiannual Meeting

Save the date for our next collaborative-wide meeting!

 

April 25, 2025

Traverse City, MI

Learn More & Register!

Events at this venue

Today

  • 2027 P4P/VBR Scorecard Office Hours (Session 2)

    Zoom

    All champion team members are welcome to join this session to discuss the 2027 P4P scorecard and the 2028 VBR program. We look forward to your questions and feedback!

  • Webinar: Severe Obstetric Complications

    Zoom
    Virtual Event

    Severe Obstetric Complications: The Data, The Evidence, and our QI Opportunities Presenters: Jourdie Triebwasser, MD, MA, and Alex Peahl, MD, MSc This webinar will review current data and evidence on severe obstetric complications, highlighting key trends, risk factors, and disparities that impact maternal outcomes. Faculty will discuss proven clinical and systems-level strategies to prevent, recognize, […]

  • Webinar: What’s Coming in 2027

    Zoom
    Virtual Event

    Presenters: Helen Costis, MSHA, Jessi Ems, BSN, RN, and Rebecca Wardrop, MSPH, PhD Join us for an in-depth review of lessons learned from Induction of Labor (IOL) initiatives and recent Quality Improvement (QI) projects. We’ll discuss strategies for overcoming common challenges and highlight key takeaways to help shape next year’s QI agenda. Participants will leave […]