Zoom

Transforming
Childbirth Care

With multidisciplinary teams at over 70 hospitals, The Obstetrics Initiative (OBI) is changing the culture of healthcare, advancing equity, and improving outcomes for all after childbirth in Michigan.

About Us

What We Do

Data-Driven Insights

Rich, clinically-credible data inform and motivate QI initiatives

Quality Improvement Tools

Evidence-based resources to accelerate clinical practice change

Hospital Support

Personalized, one-on-one support when member hospitals need it most

Community Connections

Semiannual meetings, webinars, workgroups, and committees foster trust and collective problem-solving

The support our hospital system has received from OBI has had a dramatic impact on our maternity care. We have been able to track interventions, and then watch the transformation unfold in our data.

Shawna Ruple, MD

MyMichigan Medical Center Midland

News

News
OBI in the Spotlight: Improving Obstetric Care Across Michigan
January 21, 2026
Hospital champions stand together, smiling and accepting the 2025 OBI award, with the award visible in their hands.
Accolades, News
Celebrating Excellence in Childbirth Care: 2025 OBI Awards
November 24, 2025
Accolades, News
Bringing Patients COMFORT Through Safer Prescribing After Childbirth
February 12, 2025

OBI Semiannual Meeting

Save the date for our next collaborative-wide meeting!

 

April 25, 2025

Traverse City, MI

Learn More & Register!

Events at this venue

Today

  • June Collaborative Wide CDA Meeting

    Zoom
    Virtual Event

    To earn points for Measure 3 on the P4P Scorecard, the primary CDA from each site is required to attend.

  • Webinar: Reclaiming the Role of the Nurse in Labor Support

    Zoom
    Virtual Event

    Presenters: Bailey Brinks, BSN, RNC-NIC, Jessi Ems, BSN, RN, Lisa Kane Low, PhD, CNM, Maria Lebron, BSN, RN, Meghanne Powers, BSN, RN, and Ellie Suse, MSN, MPH, RN Join us for an engaging and interactive webinar tailored specifically for Labor & Delivery nurses passionate about elevating patient care. This session gathers bedside nurses from Obstetrics […]

  • PRIME Report Q1 Office Hours

    Zoom
    Virtual Event

    Join us for PRIME Report Q1 Office Hours, where we will explore the new PRIME Report - Quarterly Plan and worksheet. This interactive session is your chance to: Get an overview of the new PRIME Report - Quarterly Plan Walk through the PRIME Report - Quarterly Plan worksheet Ask questions Connect with peers to discuss […]

  • Webinar: Optimizing Induction of Labor: Evidence, Guidelines, and Patient-Centered Care

    Zoom
    Virtual Event

    Presenter: Jourdie Triebwasser, MD, MA OBI is pleased to launch a new training webinar for bedside clinicians focused on evidence-based techniques for the induction of labor. This interactive session will present current research, clinical guidelines, and best practices to enhance patient safety, experience, and outcomes during the induction of labor.Participation & Points:To obtain points for […]

  • Patient Voices Office Hours

    Zoom
    Virtual Event

    Join Lisa Kane Low, PhD, CNM, Alex Peahl, MD, MSc, and Eliza Wilson-Powers, MA, for open office hours designed to support increased response rates to the Patient Voices in patient survey at your site. During this session, they will respond to questions from hospital teams, highlight available resources, and share strategies across sites to facilitate […]