Zoom

Transforming
Childbirth Care

With multidisciplinary teams at over 70 hospitals, The Obstetrics Initiative (OBI) is changing the culture of healthcare, advancing equity, and improving outcomes for all after childbirth in Michigan.

About Us

What We Do

Data-Driven Insights

Rich, clinically-credible data inform and motivate QI initiatives

Quality Improvement Tools

Evidence-based resources to accelerate clinical practice change

Hospital Support

Personalized, one-on-one support when member hospitals need it most

Community Connections

Semiannual meetings, webinars, workgroups, and committees foster trust and collective problem-solving

The support our hospital system has received from OBI has had a dramatic impact on our maternity care. We have been able to track interventions, and then watch the transformation unfold in our data.

Shawna Ruple, MD

MyMichigan Medical Center Midland

News

News
OBI in the Spotlight: Improving Obstetric Care Across Michigan
January 21, 2026
Hospital champions stand together, smiling and accepting the 2025 OBI award, with the award visible in their hands.
Accolades, News
Celebrating Excellence in Childbirth Care: 2025 OBI Awards
November 24, 2025
Accolades, News
Bringing Patients COMFORT Through Safer Prescribing After Childbirth
February 12, 2025

OBI Semiannual Meeting

Save the date for our next collaborative-wide meeting!

 

April 25, 2025

Traverse City, MI

Learn More & Register!

Events at this venue

Today

  • Patient Voices Office Hours

    Zoom

    Join us for OBI Patient Voices office hours to review your reports, learn more about the survey process, and ask questions. Presentation Materials Members, please log in to access materials. Member Login

  • Patient Voices Office Hours

    Zoom

    Join us for OBI Patient Voices office hours to review your reports, learn more about the survey process, and ask questions. Presentation Materials Members, please log in to access materials. Member LoginView the slides from the August Patient Voices office hour session.

  • Optional August Collaborative Wide CDA Meeting

    Zoom

    This non-mandatory session gives sites another opportunity to meet the CDA participation requirement under Measure 3 of the 2026 P4P Scorecard, which requires primary CDA attendance at two meetings during the measurement period. 9:00-9:10 am: Welcome & Updates 9:10-9:25 am: Dystocia & IOL: Abstraction vs. Clinical Adherence 9:25-9:35 am: Finding Answers Efficiently: Working Together for […]

  • 2027 P4P Scorecard Office Hours (Session 1)

    Zoom

    All champion team members are welcome to join this session to discuss the draft 2027 P4P scorecard. Please register in advance to receive a copy of the draft scorecard before the meeting. We look forward to your questions and feedback!

  • Patient Voices Office Hours

    Zoom

    Join us for OBI Patient Voices office hours to review your reports, learn more about the survey process, and ask questions.

  • June Collaborative Wide CDA Meeting

    Zoom
    Virtual Event

    To earn points for Measure 3 on the P4P Scorecard, the primary CDA from each site is required to attend.

  • Webinar: Reclaiming the Role of the Nurse in Labor Support

    Zoom
    Virtual Event

    Presenters: Bailey Brinks, BSN, RNC-NIC, Jessi Ems, BSN, RN, Lisa Kane Low, PhD, CNM, Maria Lebron, BSN, RN, Meghanne Powers, BSN, RN, and Ellie Suse, MSN, MPH, RN Join us for an engaging and interactive webinar tailored specifically for Labor & Delivery nurses passionate about elevating patient care. This session gathers bedside nurses from Obstetrics […]